Establishing a personal brand is one thing that is necessary for every employee. Whether you are in a shared office rental like Common Desk or in a conventional corporate workplace, a personal brand is important because it creates a mark or personality that is uniquely yours. How is it possible to do so? Keep on reading the rest of this post and I will share with you three of the best ways to do it.
While you strive hard to create a personal brand, do not drift away from who you really are. Do not pretend to be someone you are not just to create a personality that you want to be perceived. At the end of the day, your true self will be revealed. Even if you are in a coworking space such as https://thecommondesk.com/, always stay true to yourself and do not try to be someone else just so that you can fit in.
According to Entrepreneur, one way to become yourself as a form of personal branding is through creating your own look, which can be compared to how a product is packaged. From your clothing to your accessories, you need to appear charismatic and approachable without losing your authority. Dress appropriately and show everyone that you are the best version of yourself.
Be an Advocate of Two-Way Networking
In traditional networking, emphasis is on your own needs, which brings only personal benefits. It ignores the needs of the person on the other end. If you want to build your personal brand, one of the first things that you need to do is to practice two-way networking. Networking should be seen as more than just exchanging business cards and having small talks.
Keep in mind that network is a two-way street. When you are in the office meeting co-workers and clients, strive hard to start a purposeful communication and not just exchange cards. This can lead to more opportunities and stronger connections, especially with clients that you will meet in the office.
Be Generous with your Knowledge
Do not see the office as an environment where you have to compete. Rather, it should be seen as a place where you can collaborate. Therefore, another good way to build your personal brand is through knowledge sharing. Do not hesitate to share with others what you know. However, do this with caution. In some instances, it might put some people off. You might come out arrogant.
To share knowledge in the office, Forbes suggests that you should practice being a mentor, providing professional guidance to people who are in need of your help. You can also train and write modules that can help your co-workers. Be approachable. Do not be intimidating.
Your personal brand is one of your best investments for a better career in the future. That being said, follow the tips that have been mentioned above for personal branding that works. By doing those things, it will be easier to be the person that can inspire people in the office.