For those of you who don’t know, pretty much every kind of business which exists in the “physical” world has its online equivalent in some or other form and if it doesn’t, perhaps that’s a possible market to get into and exploit the gap. Otherwise we have e-commerce stores which sell everything from physical goods to digital products and services, we have online casinos, online workplaces – everything, even the entire social experience exists in the digital space in the form of social media platforms like Facebook, which as you know are businesses as well (they make money through advertising).
Now, for just about as long as there has been an online equivalent of every kind of business under the sun, there has also been an online equivalent of business marketplaces where business owners can essentially list their businesses for sale. Naturally, as is true in the case of the typical business operated online, things just happen so much faster in the digital space and if you’re selling something you effectively have access to a much bigger target market (worldwide in many instances) and your business can be operational 24 hours a day, 7 days a week, on auto-pilot!
These are the major selling points to consider in the event that you might want to sell your online business because otherwise, apart from just a website (i.e. a storefront), generally you might feel as if you don’t quite have anything tangible by way of assets to list as items of value which contribute to the valuation of your online business.
In line with the #SellSavvy campaign however, even the most basic of online businesses can fetch the sort of interest its worthy of by way of potential buyers as well as getting a fair valuation that would leave both parties doing the deal happy. As the seller you would walk away satisfied with the market-related price you sold it for, or perhaps just a little bit more than the market-related price, while the new owner of your online business will be happy to have in their portfolio an online business for which they have a specific growth and expansion vision, or a vision of just generating cash-flow in the same manner through which the business has been doing all this time.
Online business marketplaces have long since become a little bit saturated and highly competitive, so it can get rather difficult for what is otherwise your legitimate online business to attract the interest it rightfully deserves. If you want to set yourself apart from what are essentially just website flippers you will have to take a little bit more of a professional approach to listing your online business, perhaps best done with the help of business sales advisors BCMS, through which you would target improvement areas such as actually incorporating your online business and running it like a professionally operated company – tax info and all, as well as keeping financial records.
To put it plainly, what you want to get out of the deal is protection against seller’s remorse in the case of yourself as the seller, so too buyer’s remorse in the case of the person who is buying your web based business.