Algorithms are constantly developing and becoming more intelligent. If you want to keep up with the algorithm and in turn help the organic rankings of your site, it is crucial that you keep up-to-date with the rules and tips of the times.
For those looking to learn SEO or just implement good techniques onto their profile, here are some techniques that will be useful for you in 2018.
- Delete Unnecessary Pages
Google values websites that use the quality over quantity mantra. If your site is filled with pages it deems unnecessary or irrelevant, your rankings will be affected.
Here are some types of pages that Google deems as irrelevant/ unnecessary:
- Products That Get 0 Sales
- Thin Content
- Excess Category and Tag Pages
- Duplicate Content
- Search Result Pages
- Old/ Outdated Blog Posts and Press Releases
If you delete the above pages, you should see your rankings improve.
- Fix These Technical SEO issues
These are some technical issues that can be fatal in 2018:
- Broken Links & Images
- Missing Alt Text
- Duplicate Title Tags
- Implement these On-Page SEO tips
A. Fix your loading speed
Not only does your loading speed affect its ranking, but it seriously affects the number of sales, visitors and actions to and on your website.
Mobile loading speed is becoming increasingly important and most users are switching to mobile to carry out online tasks. Fixing this speed should be at the top of your list.
B. Include LSI Keywords in on-page text
LSI (Latent semantic indexing) keywords are related, similar or synonymous words related to your main keywords/ keyword phrases.
Using LSI keywords makes your content more interesting (by minimising the repetition of words) and also tells google more about what you are writing about, increasing relevance for the right keywords and thereby increasing the ranking of your page.
C. Improve Meta Titles and Descriptions.
Click-Through-Rate (CTR) is shown to be a big ranking factor for google. For this reason, you want to be creating interesting titles that make people click through on to your site. Using posts with controversial headings can improve rankings significantly.
The term ‘Click Bait’ is often coiled when this topic comes up, but if you have taken the time to create some really good content, it can be a good way to get people reading.
It is important that you don’t go overboard with this, as using irrelevant titles and keywords that don’t relate to your content will deter people away before they get a chance to look around your site
Using brackets within your titles makes your title stand out from other posts with plain text, and can help improve CTR.
If you want to increase your rankings significantly, it could be a great idea to find a company to work on your website for you.
Digital Marketing companies know exactly what they’re doing and what needs to be done to increase the rankings of your site.