To be able to create a business and successfully maintain a profitable revenue year on year is a difficult task. From the early stages of creating a business through to the present day, requires hard work and a lot of dedication. Arguable the hardest part of setting up on your own is having a solid plan, being able to fund the business and then maintain a strong ROI for years to come. For any business owner the main goal is success and a lot of the work comes in at a later stage, as you have to make sure your company name is constantly known within the industry.
There are many ways to attract new clients, as well as retaining existing ones but a large part of this falls with your company marketing. For anyone who is considering starting their own business or already has and would like to know what areas of marketing to consider, we thought this post may be able to help you out.
As well as your standard marketing, it’s worth investing in search marketing as well. With millions of searches entered into Google on a daily basis, it’s important to make use of this. Certain areas of search marketing like SEO, can help towards where your website ranks on search engines, as well as completing technical work behind the scenes. Having an authoritative website with high quality, relevant content is just another way of marketing your business. If you’re not familiar with search marketing or SEO, then it’s best to look at agencies like Click Consult who have experts in these fields.
Branding is your company image, it’s the first thing people see. Whether it’s your website, how your office looks or even your business cards, your branding needs to run consistently through the company collateral. It’s important to keep the branding professional, simple but effective. Keep the colour scheme to one or two colours and align them with the company logo. Branding really is an area that should be shown a lot of attention and thought out thoroughly. It needs to be consistent and displayed on everything from letterheads to advertisement boards.
In an ideal world you’d like to attract new clients via word of mouth and good recommendations but sometimes a little bit of advertisement can go a long way. Spend some time looking at available advertisement boards, local newspapers, industry magazines and conferences. Just because you’ve done all of the above doesn’t necessarily mean you’ll be overrun with new clients but you’re getting the company name out there as well as speaking to relevant contacts who may need your assistance in the future.
Most industries have awards ceremonies and if yours does then create a case study and put your company forward. Be proud of what you’ve achieved and show competitors what you’re capable of. If you don’t get accepted or don’t win an award then keep trying. As soon as you pick up an award or two it’s automatically going to look good with people in the industry as well as for you and your company.
Marketing plays a massive part in the success of your business and it’s an area that needs a lot of dedication. It’s worth hiring someone who’s solely responsible for the company’s marketing activity and knows how to present your business within the industry.