There has been a shift in marketing strategies in the last decade. The internet has transformed the business community, and digital marketing is now the number one method for improving customer engagement. That engagement leads to greater profits and a stronger element of brand loyalty. That’s why digital marketing should now be the main focus of your growth strategy. However, knowing the current and emerging trends in digital marketing will help you to work out exactly what form your digital marketing should take. Choosing the right option for your business will help to streamline your efforts and improve your chances of business success. Of course, not every business has the time to spend on such creative strategies, but that’s okay, there are plenty of digital marketing professionals who can help you with all your digital marketing needs.
What are the digital marketing options?
You have a number of possibilities to choose from when it comes to digital marketing. Ideally, you want to choose a range of options that suit your business model. Not every digital marketing area will suit you. Here are the four main digital marketing routes for businesses in 2018.
- Website: Your website is the face that you present to the online consumer, and as such, it needs to be an important marketing focus. Consumers are more likely to visit your website than phone your call centre. Your website is always going to be important, but even more so if you are an e-commerce store. For those businesses making use of dedicated platforms, it’s often wise to make use of an e-commerce developer like blackbeltcommerce.com to ensure that your website’s marketing potential is fully realised.
- Social Media: Everybody knows that social media is an invaluable business resource in a connected world. Even at its most basic, the potential reach for your business is amplified exponentially when you post and share it on social media platforms. At its most technical, things like interactive images and videos enhance follower engagement and provide direct links to products or services, making the sales experience easier and more enjoyable from the consumer’s perspective. 61% of American businesses, for example, are already making use of social media as a digital marketing tool, and you should be as well. However, there are right ways and wrong ways to use Facebook, Twitter, and Instagram, so make sure that you are using them in the right way.
- Email Marketing: Although the use of email marketing has dropped in recent years, it remains a useful marketing tool. If you manage your campaign well, then you are more likely to develop brand loyalty through email marketing. Small businesses can find that email marketing is actually their most useful marketing avenue. For those businesses that combine automation into their email campaigns, the impact can be even more productive.
- Content Marketing: There’s a reason why content marketing remains the most important option for those hoping to expand their business reach. Content is the number one way to encourage site visits and promote brand loyalty. How you use your content is the important thing, and learning just how the right branded content can increase profits is the most essential skill to learn for any business owner. Strangely, while content marketing is the most beneficial marketing option, it’s also one of the least used. That’s why forward-thinking businesses are prioritising their content creation in 2018.
Investing your time, energy, and creativity into the right digital marketing strategy can make the difference between a robust profit-making year and one that runs at a loss. Learning to spot emerging trends is the best way to keep ahead of them, and by doing so, you will be far better placed to employ the best and most lucrative strategies.