Why your most powerful marketing tool could be sitting on your forecourt
Company vehicles are often overlooked as potential marketing tools but they can help you to expand your reach and win new business.
Effective marketing is essential for any business that wants to attract new customers and continue to grow. There are lots of different marketing tools out there but one that you may have overlooked is your company vehicle or vehicles.
With the application of a branded vehicle wrap, your company van could become your most powerful marketing tool, helping you to expand your reach and win new business.
Effective advertising and marketing are all about standing out and grabbing people’s attention, and fleet vehicle branding can help you to do this. People see thousands of vehicles every day and, unlike a plain white van, a well-designed branded vehicle will catch people’s eyes and stand out from other vehicles on the road. For maximum impact go for a simple, bold and colourful design.
You may be thinking that mobile marketing refers to marketing on your phone. Well, it does. Having a mobile-friendly site, or even an app, is a great way to reach a wider audience and improve mobile user acquisition. However, mobile marketing can also be taken literally too, meaning you get up and get out there! Rather than sitting back and passively waiting for customers to see your billboard or television advert, a branded vehicle enables you to take control, giving you the opportunity to take your message out on the road and reach out to potential customers wherever your vehicles travel on their day-to-day business.
Increase your reach
The mobile nature of fleet vehicle branding means that your marketing isn’t restricted to just one location, and you could reach potential customers that may not have otherwise heard of your business. With statistics suggesting that this type of advertising can achieve up to 60,000 impressions in just one day, it offers a really effective way of building brand visibility and engaging with new audiences.
Television and radio ads interrupt viewers’ favourite programmes, and newspaper or magazine ads interrupt people’s reading experience. This can be obtrusive and irritating, causing people to ‘switch off’ from the adverts’ messages, essentially rendering them ineffective. In contrast, vehicle wraps offer a subtler, less direct form of promotion, with people viewing them as they go about their day-to-day lives. Research has shown that consumers react more favourably towards forms of advertising that take a less ‘in your face’ approach, and so are more likely to take your messages on board.
The most effective adverts are those which reach and resonate with their target audience. A branded vehicle wrap by its very nature enables you to effectively target a local audience, as the people who are most likely to see your vehicle are those who live and work locally. And as local advertising is proven to be particularly effective, these views could soon translate into sales.
One of the great things about fleet vehicle branding is that it is an extremely cost-effective promotional tool, making it the perfect choice for small businesses with a limited marketing budget. In comparison to other marketing methods, it offers a great return on investment, requiring a relatively small initial outlay and offering your brand increased visibility and lead generation for many years to come
One of the often-overlooked advantages of branded vehicle wraps is the additional protection they offer your company vehicles. Vinyl wraps can protect your vans from the everyday small dents and scratches that are often acquired on the road. And given that they can be removed without damaging your paintwork, vehicle wraps can help to keep your vehicles in good condition. While this may not be part of your marketing strategy, it can help to save you money which can only be good for your bottom line.
Used correctly, fleet vehicle branding has a lot of potential to help grow your business. And with creativity, careful planning and a quality finish, your company vehicles can take your business from strength to strength.