Algorithms are constantly developing and becoming more intelligent. If you want to keep up with the algorithm and in turn help the organic rankings of your site, it is crucial that you keep up-to-date with the rules and tips of the times.
Consequently, you may want to learn more about SEO or incorporate effective methods into your profile, so that you can get more traffic. In case you don’t have enough expertise or knowledge, you can take advantage of hiring reputable firms that specialize in seo for technology companies (or whatever industry you are in). A reliable digital marketing agency can devise a comprehensive plan for optimizing your website and increasing web traffic. On the other hand, if you are looking for minor SEO adjustments, the following techniques may be of use.
- Delete Unnecessary Pages
Google values websites that use the quality over quantity mantra. If your site is filled with pages it deems unnecessary or irrelevant, your rankings will be affected.
Here are some types of pages that Google deems as irrelevant/ unnecessary:
- Products That Get 0 Sales
- Thin Content
- Excess Category and Tag Pages
- Duplicate Content
- Search Result Pages
- Old/ Outdated Blog Posts and Press Releases
If you delete the above pages, you should see your rankings improve.
- Fix These Technical SEO issues
These are some technical issues that can be fatal in 2018:
- Broken Links & Images
- Missing Alt Text
- Duplicate Title Tags
If you really care about the experience of your users, then you must fix these. Broken links and images rank the charts of frustrating elements in a website. These can increase bounce rates and impact your website’s engagement metrics. What’s more? Search engine crawlers usually rely on links to discover and index your web pages. So, when they encounter broken links, they become unable to crawl and index all your content effectively, which eventually leads to lower visibility in search engine results. Likewise, duplicate title tags can lead to keyword cannibalization, thereby reducing the relevance of individual pages. Hopefully, these reasons have motivated you enough to get the above-mentioned issues fixed. If you have the knowledge and the skills to go about resolving these issues, you can do the task yourself. In case you do not, then it is advisable to take the help of an expert SEO Manchester provider or a similarly skilled specialist in your locality.
- Implement these On-Page SEO tips
A. Fix your loading speed
Not only does your loading speed affect its ranking, but it seriously affects the number of sales, visitors, and actions to and on your website.
Mobile loading speed is becoming increasingly important and most users are switching to mobile to carry out online tasks. Fixing this speed should be at the top of your list. Get in touch with a SEO service provider near you (think https://digitaledgeint.com/), who can take care of this.
B. Include LSI Keywords in on-page text
LSI (Latent semantic indexing) keywords are related, similar, or synonymous words related to your main keywords/ keyword phrases.
Using LSI keywords makes your content more interesting (by minimizing the repetition of words) and also tells Google more about what you are writing about, increasing relevance for the right keywords and thereby increasing the ranking of your page.
C. Improve Meta Titles and Descriptions.
Click-Through-Rate (CTR) is shown to be a big ranking factor for Google. For this reason, you want to be creating interesting titles that make people click through to your site. Using posts with controversial headings can improve rankings significantly.
The term ‘Click Bait’ is often coined when this topic comes up, but if you have taken the time to create some really good content, it can be a good way to get people reading.
It is important that you don’t go overboard with this, as using irrelevant titles and keywords that don’t relate to your content will deter people away before they get a chance to look around your site
Using brackets within your titles makes your title stand out from other posts with plain text, and can help improve CTR.
If you want to increase your rankings significantly, it could be a great idea to find a company to work on your website for you.
Digital Marketing companies know exactly what they’re doing and what needs to be done to increase the rankings of your site.