FITNESS
Destination Gyms – It’s all about the Experience for Returning Clients

Destination Gyms – It’s all about the Experience for Returning Clients

The effects of time are effecting change in pretty much all areas of our lives and the health and fitness industry and how we interact with it is no different. Where you’d perhaps just hit the gym with your iPod’s earphones plugged in to your ears, work up your daily sweat silently and then head back home after your workout, now it’s become a lot more of a social experience going to gym. This is how the new form of destination gyms are created, rivalling cafes and nightclubs.

Fitness is a Lifestyle

In many respects the social environment which has become of gyms is a lot more constructive than a very similar social experience you’d get if you went clubbing, drinking, etc. and so it only makes sense that gyms are now becoming a destination rather than a quick-stop to get the required daily workout dose. Fitness has indeed become a lifestyle with the new breed of gyms incorporating all the elements which make up the social experience, including the hosting of DJs, great branding, and extending gym results, plans and activities to social media platforms, etc.

Fitness Facilities that Transformed into Go-to Destinations

Five clubs in the UK come under the EscapeFitness spotlight as leaders in the destination gym movement which is slowly catching on globally as more and more gym club brands get with the programme and cater to what is a growing breed of health and fitness fanatics.

Tribeca Studios, Ealing, London

With a stylish, sleek facility, Tribeca Studios focuses on offering signature classes, where some good music and fresh flowers set the scene for what looks more like a buzzing bar you’d find in New York City than a gym. Where there’d have otherwise been a bar, there’s a smoothie bar which is at the centre of the facility.

1Rebel, London

For more of a refined, urban look and feel, 1Rebel comes in as a rather stylishly laid-out boutique health club. 1Rebel also caters to the social element of health and fitness through exercise on an on-demand basis, with pay-as-you-use sessions replacing membership fees. This is where you’ll find some of top DJs of London adding to the experience.

The Club Gym, Glasgow

For those who’d love their gym environment to resemble that of a nightclub, the Club Gym in Glasgow offers just that type of atmosphere, featuring a slick design with a DJ (playing for four nights each week) as well.

TRIB3, Sheffield

This gym destination and the experience to go with is aimed more at those who seek collective engagement. You can tell it’s a health club, but a special health club with antique shop sourced decorations leading the way to juice bars, saunas, workout spaces, and therapy rooms.

Progress Gym, Yeovil

DJs playing from the mezzanine level via the powerful resident sound system set the scene for some of the high-octane, intense work that goes on in this independent facility, with skylights, vibrant colours and huge doors letting in fresh air and lots of natural light.

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