Have you ever woken up in the still of the night and your heightened sense of hearing reveals to you something which you may not have been aware of all this time, like the fact that there are factories churning away not too far away from where you live? Those factories are out of sight and out of mind during the day when there’s a lot of other noise pollution drowning them out, but your hearing of these factories in the dead of the night is rather symbolic of those industries which are hidden form the sight and thoughts of the general public — industries which form a big part of our lives nevertheless, despite being concealed to the average person just going about their daily business.
What You Do Everyday
As concealed as these hidden industries are, if you have a real desire to uncover them it doesn’t take all that much effort really. All you have to do is take a closer look at the details of your daily life — those things which you take for granted because you do or consume them as an everyday part of your life. If the first thing you reach for when you wake up is your mobile phone, you’re already making use of something which took upwards of ten different industries and industrial processes to not only manufacture, but to operate each day, from the rapid prototyping of one or even all the components which went into its manufacturing right up to the call-centre operators on standby to perhaps help you with any issues you may be experiencing in the use of your mobile phone.
There are many more hidden industries involved with the simple process of you using your mobile phone, most of which were actively or passively engaged within those first few minutes of the day, so if you think about everything else you do throughout the entire day, how many more concealed industries do you contribute to keeping functional?
Those factories you hear churning away at night could very well be the same factories responsible for processes such as injection moulding, which is perhaps even a process that would never really come to mind as an important part of producing a lot of the household goods you make use of everyday. And make no mistake about it — these concealed industries are extremely profitable, despite the fact that they are indeed seemingly hidden from the masses. They’re hidden in plain view and all it takes just a little closer look at your day-to-day life to realise just how important they actually are.
Advertising in relation to these hidden industries speaks a lot about who they’re targeting. For every bottled beverage TV commercial you see as the end-consumer, the producers of those end-consumer products are also marketed to by the primary producers of products and processes which allow those producers to manufacture their end-products and get them to market.
So if you’re looking for a solid business opportunity, perhaps these concealed but very important markets should be explored.