In the digital world, your brand can use numerous marketing techniques to interact with your customers. One of them is the STP framework, which stands for segmentation, targeting, and positioning. Through segmentation, you can determine which customer segment you want to target. Next, you can focus your marketing techniques on that segment. Using the STP framework, you can determine the marketing mix and different strategies for your brand.
Using social media to reach new customers is another effective technique. It can help you develop a personalized relationship with your customers long after they have purchased your product. You can set up email drip campaigns based on their actions, or send out regular newsletters with updates about your business. Using social media is an important part of your marketing strategy because it can help you reach your branding and awareness goals.