Social media optimization is an integral part of marketing. More than 70 percent of Americans have at least one social media profile. If your business isn’t online yet, you’re losing potential customers. Most organizations now use social networking to engage their target audience and attract prospects. About 71 percent of customers who have a good experience online with a brand will recommend it to others. It’s no wonder why over 66 percent of businesses plan to increase their use of social media.
Need more proof? Here are the key benefits of social media marketing for business:
Increase Website Traffic
Twitter, Facebook, Pinterest, and other social networks can generate massive traffic to your website. The status updates and photos shared online have a huge potential to go viral. An eye-catching picture can send thousands of visitors to your blog within minutes. Videos are even more successful.
Gain Online Exposure
The number of people who use social media is expected to reach two and a half million by 2018. Any of them could be a potential customer. This is why businesses such as real estate agencies use social media to increase their client base. More and more businesses in real estate are believing that social media lead generation for real estate Agents and are investing in marketing firms to assist them. By promoting your business on social networks, you can reach prospects from all over the world. No other marketing channel gives you so much freedom.
Share Your Expertise
Social media enables business owners to show their expertise and help customers make better decisions. Depending on what social network you use, you can join groups and engage in conversions, share blog posts, and build real relationships that can flourish offline. Companies can attract prospects by making friendly comments, posting helpful tips, and answering questions.
Get Higher Search Engine Rankings
Optimizing your social media presence is a simple, effective way to get higher search engine rankings for your site or blog. The search engines use social signals to rank websites and determine their value. A properly optimized Facebook page or Pinterest profile shows that you’re trustworthy and that customers value your online presence. If you keep sharing quality content, your rankings will go up.
Most buyers say that social media plays a major role in their purchasing decisions. More than 33 percent of millennials use Facebook and other online platforms to communicate with businesses. In 2014, about 64 percent of marketers reported closing at least one deal as a result of using social networking. These numbers indicate that social media marketing is a valuable sales tool. Regardless of your niche, you can generate sales and revenue through social media optimization.
Build Customer Loyalty
Building brand loyalty takes years of hard work. The good news is that you can speed up this process by using social networking. This marketing channel can help you build meaningful connections with prospects and existing clients, so they stay with you longer.
Businesses can increase customer loyalty by offering incentives to clients, partnering with complementary brands, and rewarding their fans with special deals. Social media gives you a chance to reach your target market and prove that you’re a trustworthy figure in your niche. It also allows you to directly connect with prospects and give them a reason to choose your brand.